No matter where you are in your founder journey, it’s a lonely old business.

I’ve been there, and I’ve got your back.

I work one to one with ambitious founders who want to build something brilliant without compromising their values.

With a strong focus on helping you navigate challenges, I offer a combination of mentoring, creative thinking, and strategic support to ensure you’re not just growing an organisation, but building something that truly matters.

Founder Advisory

Whether you need…

→ An invisible strategic partner

→ Advice on values-centred positioning, branding and communications

→ A non-judgemental place to offload

→ A fully confidential conversation about leaving

How it works

We’ll meet online or in person in North or Central London for an hour each time. We can meet for a one off conversation to work out something small, and if it feels bigger, then multiple sessions are encouraged.

The session is yours - you can either send me themes or topics you want to discuss in advance, or we can allow the conversation to flow freely and identify pain points together.

Unless I feel it legally necessary to escalate our conversation, everything we discuss is completely confidential. It’s your choice of whether to enable AI note-taking.

I pride myself on being a sensitive, empathetic yet strategic partner to founders, creating a safe place to offload, while encouraging stretch and challenge in our work together.

I encourage you to book your first session below, and make the decision if you’d like to continue after meet.

If you have any questions, or you’d like to find out more, just book a free discovery call.

Discounted sessions are available for Small Non-Profit Founders.

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  • Max T, Designer

    I’m usually confident in my work, but before a monumental career opportunity, - a pitch to a potential client - I developed a sudden case of panic and forgot how to talk!

    Gabby was recommended to me, and within 10 minutes of our consultation, I knew I was in the hands of an expert. She quickly helped me break down my fear and refocus on the knowledge I already had. Her calm, strategic approach helped me see the interview as an opportunity rather than an obstacle.

    Even when the pitch didn’t go as planned, the mental preparation we’d done allowed me to adapt and make my delivery feel natural and fluid. And I won the client! Thanks to Gabby’s guidance, I excelled in the moment—she’s a life hack.

  • Jessica T

    Gabby is a true inspiration and a tireless advocate for building strong communities. Our conversation came at the perfect time and was a defining moment for me.

    From the start, she created a safe and supportive space for me to share my passions for women's health, product safety, and career goals.

    Despite the distance—me in the States and Gabby in London—her warmth and authenticity bridged the gap effortlessly. Her experience as a nonprofit and startup founder provided invaluable advice on expanding my professional network.

    I’m incredibly grateful for her support and can’t recommend her enough.

  • Jasmine Moodie, Founder, The Queer Campfire

    Gabby recently supported The Queer Campfire, offering consultancy support to help us unlock PR, demystify partnerships & sponsorship opportunities and remain resilient when driving a purpose-led business.

    Gabby knows her stuff! We came out of the session exceptionally clear on actions, all rooted in her brilliant experience.

    Knowing her advice has been tried and tested was really motivating, and we are really grateful for her being so generous with her hard-earned knowledge. Thank you Gabby!

  • Leila Hobart, Founder, Little Wings of Hope

    As a new charity we have every little experience in producing and developing workplace training programme that would be impactful.

    I asked Gabby for a founders’ coaching session to help us plan and develop ideas.

    Gabby was absolutely fantastic; she is so knowledgeable and has really helped us solidify the impact we want to have. We have now implemented her suggestions into our strategy.

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