My Story

I’m a Mancunian with nearly two decades in London under my belt. The accent has faded a bit but the urge to say hello to strangers in the street has not.

So, hello, whether we know each other or not. This is my (professional) story.

In 2016, following an unsatisfying career in the Arts, I founded Bloody Good Period, a non-profit designed to change the UK’s conversation around menstruation. I ran it for six years as Founder-CEO, and in that time I learned something that now sits at the heart of everything I do: organisations work when their inside matches their outside. And their outside matches their inside. When the culture and the brand are the same thing, you save money, resources and stress.

BGP under my leadership worked because of that alignment. Building it taught me what happens when an organisation is truly clear on who it is, and what happens when it isn’t.

In 2019, I founded Bloody Good Employers, a workplace consultancy launched by NHS Public Health England in 2021, which brought the same thinking into British business.

In 2022, I stepped away from period activism and into the next chapter: working with organisations and founders as a Brand Culture Strategist.

That means helping organisations at moments of change get clear on who they are, and making sure their culture and their brand are actually working together, not against each other. It usually starts with a workshop and ends with something that lasts.