Gabby Jahanshahi-Edlin

Hi! I'm Gabby Jahanshahi-Edlin.

I'm a Brand Culture Strategist. I work with organisations, founders and solopreneurs at moments of change, helping them get clear on who they are, making sure their culture and brand are working together, and giving them the language to talk about it with confidence.

You might call it brand, communications or culture. I call it meeting at the intersection of all three. That’s how you make growth exciting and sustainable.

How to work together:

Organisational Identity

Are you not quite sure who you are or even what you actually do? This is for when you need to work out how to show up and show off.

Let's establish or refresh your mission, vision and values, and make sure your brand and culture are properly aligned, internally and externally.

Culture & Ways of Working

Feeling anxious, unmotivated or disillusioned? Let’s align team behaviours with organisational values, support change and transition, or prepare for or manage growth. And then find the perfect way to tell everyone how great you are too.

Workshops & Facilitation

Leadership team sessions, creativity and idea generation, naming workshops, values-led culture creation.

For when you need to get things moving.

Find out more

Speaking

I speak to leadership teams, founders, and organisations on brand, culture and what happens when the two stop working together.

Book me to speak

Who I Am

Hello!

I'm an award-winning social entrepreneur, published writer, and Brand Culture Strategist.

I'm obsessed with the gap between brand and culture. I’ve seen how that gap can ruin an organisation, and I’ve created incredible, thriving cultures where there’s none. And my mission is to help you and your organisation close it and thrive.

Read my story

What other people say about me.

Cam St-Omer Donaldson, Fundraising Compliance Consultant

“Working with you was a pleasure and joy!
Thank you for supporting to bring authenticity to life in my vision and mission. It’s been an important process of discovery, so pleased I was able to do so with someone trusted on this journey.

Your expertise in authentic brand communication are brilliant! Helps with laughs along the way too!”
Jenny Seed, Communications Manager, Guts UK

"Gabby was the perfect external help and guidance during a time of change for Guts UK charity. With key members of staff leaving, we were worried about the brand and tone of voice leaving with them, so Gabby helped us put all our hard work on paper for the new team.
It was clear how much time Gabby had spent immersing herself into our brand, messaging and our work before the workshops. It was like she'd worked alongside us for months. I couldn't recommend Gabby enough - and hope to cross paths with her again!"
Aislinn Mahon, Head of Brand & Innovation, Huckletree

"Gabby is a creative powerhouse.
Her incredible experience with building and scaling a-purpose led organisation from the ground up has given her a unique skill set that ranges from creating and managing brand identity, building commercial strategy and enabling an authentic work culture to flourish.
Gabby leads with empathy and courage. I highly recommend working with her if you're looking for someone with deep experience who can help you to build, grow and scale your brand-led company."
Jem Stein, Founder, Daring Capital

“Gabby is more than just a communications consultant.
As a social entrepreneur herself, she had an intuitive understanding of our mission and our motivation. This was perfectly reflected in the wonderful name, brand, and website content she created for us.
Gabby is a real pleasure to work with and I was really pleased with what we created”
Emma Parker, Sebby’s Corner

"We approached Gabby to build the brand awareness and reputation of our organisation. She planned the day perfectly for us and really got our creative thoughts flowing.
Gabby got us all thinking on the same page and really lit a fire in us to put together a comprehensive plan for future PR and press.
With the practical steps she has given us we feel confident to tackle our next big fundraising opportunity. Thank you so much Gabby!"
Jasmine Moodie, The Queer Campfire

“Gabby recently supported The Queer Campfire, offering consultancy support to help us unlock PR, demystify partnerships & sponsorship opportunities and remain resilient when driving a purpose-led business.
Gabby knows her stuff! We came out of the session exceptionally clear on actions, all rooted in her brilliant experience.
Knowing her advice has been tried and tested was really motivating, and we are really grateful for her being so generous with her hard-earned knowledge. Thank you Gabby!”
Dale Shephard, Founder, TrinityHawk

“Gabby worked with us at TrinityHawk to guide us on developing a revised brand communications strategy, honing our brand voice, creating a clear separation between our founders individual voice and that of our brand, and finally she translated all that into updated website copy.
The workshops she led were intense but very engaging and thought provoking. Not only did they go a long way in meeting the goals of the overall project, but they helped refresh our passion and refine our vision for our business.
From the very beginning, working with Gabby felt like having a new member on the team bringing a fresh pair of eyes and an injection of passion for branding and communications.
The new website is looking awesome and we’re excited for its launch! Thank you for the significant contributions you’ve made to TrinityHawk, Gabby!”