Tone of Voice Development

A good tone of voice creates community (which creates sales.) A bad tone of voice can read like a scam. Which does not create sales.

A great tone of voice is the difference between the companies that really connect with their customers and the ones that don’t. How you talk to the people who are buying from you, donating to you or even just cheering you on.

If you’re asking me, you need three things for a great tone of voice - coherence (do people understand what you’re telling them?), consistency (does everyone on your team sing from the same hymn sheet?) and connection (does it land with your audience?)

I’ll meet you at whatever stage you’re at, TOV-wise - creation, development or alignment - and together we’ll shape a voice that forges genuine connections and steers well clear of any scammy vibes.

Clients tend to come to me with four TOV complaints:

  • Creation

    Starting from scratch, or giving the voice a whole refresh.

    We’ll work closely with your team and target market to create and test a voice that truly reflects your brand’s personality.

    And then of course, we’ll create guidelines for maintaining this voice across all communications.

  • Development

    There’s something there but we just need to make some tweaks and ensure some lovely brand coherence.

    Perfect if your socials feel on point but your website is lagging behind.

    Or if you know how to talk about your work but you just can’t seem to write about it.

  • Alignment

    You do have a TOV, but not everyone gets it right. It’s OK, we can fix that.

    This might look like a messaging toolkit, some training and coaching for existing or new staff members.

  • Legacy

    One for the founders or early stage comms managers.

    There’s usually a Guardian of the Golden Voice in any company.

    Often it’s the founder, and often, they’re the ones converting sales.

    But what if they leave? Quick! Let’s get some legacy TOV done, like, right now.

If these feel like all too familiar issues in your team, it’s probably time to get to work.